PRIVACY POLICY
Last Updated: October 31, 2023At Ernesta, we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data. By using or accessing our Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use and share your information as described in this Privacy Policy.Remember that your use of Ernesta's Services is at all times subject to our Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Use.
You may print a copy of this Privacy Policy by clicking .
As we continually work to improve our Services, we may need to change this Privacy Policy from time to time. Upon such changes, we will alert you to any such changes by placing a notice on the Ernesta's website, by sending you an email and/or by some other means. Please note that if you've opted not to receive legal notice emails from us (or you haven't provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, to the extent permitted by applicable law, that means you agree to all of the changes.Privacy Policy Table of Contents
What this Privacy Policy CoversThis Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. "Personal Data" means any information that identifies or relates to a particular individual and also includes information referred to as "personally identifiable information", "personal information" or "sensitive personal information" under applicable data privacy laws, rules or regulations. This Privacy Policy does not cover the practices of companies we don't own or control or people we don't manage.Personal DataCategories of Personal Data We CollectThis chart details the categories of Personal Data that we collect, may collect, and/or have collected over the past 12 months:What this Privacy Policy Covers
Personal Data
- Categories of Personal Data We Collect
- Categories of Sources of Personal Data
- Our Commercial or Business Purposes for Collecting Personal Data
Mobile Text Alerts
How We Disclose Your Personal Data
Tracking Tools, Advertising and Opt-Out
Data Security
Personal Data of Children
Other State Law Privacy Rights
Contact Information
Category of Personal Data | Examples of Personal Data We Collect | Categories of Third Parties With Whom We Share this Personal Data: |
|---|---|---|
| Profile or Contact Data | First and last name Email Phone number Mailing address | Service Providers Advertising Partners Analytics Partners Business Partners |
| Payment Data | Payment card type Last 4 digits of payment card Billing address, phone number, and email | Service Providers (specifically our payment processing partner, currently Stripe, Inc.) |
| Commercial Data | Purchase history Consumer profiles | Service Providers Advertising Partners Analytics Partners Business Partners |
| Online Identifiers | Unique identifiers such as account name and passwords | Service Providers |
| Device/IP Data | IP address Device ID Domain server Type of device/operating system/browser used to access the Services | Service Providers Advertising Partners Analytics Partners Business Partners |
| Web Analytics | Browsing or search history Web page interactions Referring webpage/source through which you accessed the Services Non-identifiable request IDs Statistics associated with the interaction between device or browser and the Services | Service Providers Advertising Partners Analytics Partners Business Partners |
Social Network Data | Email Phone number User name IP address User names/IDs | Service Providers Advertising Partners Analytics Partners Business Partners |
| Consumer Demographic Data | Zip code | Service Providers Analytics Partners Advertising Partners |
| Photos, Videos and Recordings | Photos, videos or recordings of your environment | Service Providers Analytics Partners |
| Inferences Drawn From Other Personal Data Collected | Inferences reflecting user attributes Inferences reflecting user behavior Inferences reflecting user preferences or abilities/aptitudes | Service Providers Advertising Partners Analytics Partners Business Partners |
| Other Identifying Information that You Voluntarily Choose to Provide | Identifying information in emails or letters you send us | Service Providers |
You
When you provide such information directly to us.
§ When you create an account or use our interactive tools and Services.
§ When you voluntarily provide information in free-form text boxes through the Services or through product reviews or responses to surveys or questionnaires.
§ When you send us an email or otherwise contact us.
When you use the Services and such information is collected automatically.
§ Through Cookies (defined in the "Tracking Tools, Advertising and Opt-Out" section below).
§ If you use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
§ If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
Third Parties
Vendors
§ We may use analytics providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
§ We may use vendors to obtain information to generate leads and create user profiles.
Advertising Partners
§ We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.
Social Networks
§ If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us.
Providing, Customizing and Improving the Services
Creating and managing your account or other user profiles.
Processing orders or other transactions; billing.
Providing you with the products, services or information you request.
Meeting or fulfilling the reason you provided the information to us.
Providing support and assistance for the Services.
Improving the Services, including testing, research, internal analytics and product development.
Personalizing the Services, website content and communications based on your preferences.
Doing fraud protection, security and debugging.
Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.
Marketing the Services
Marketing and selling the Services.
Showing you advertisements, including interest-based or online behavioral advertising.
Corresponding with You
Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about Ernesta or the Services.
Sending emails and other communications according to your preferences or that display content that we think will interest you.
Meeting Legal Requirements and Enforcing Legal Terms
Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
Protecting the rights, property or safety of you, Ernesta or another party.
Enforcing any agreements with you.
Responding to claims that any posting or other content violates third-party rights.
Resolving disputes.
Text Alerts
In order to opt-in to receive text alerts from Ernesta, you may text ERNESTA to 96754 and/or provide a valid mobile number and consent to Ernesta where requested by Ernesta on ernesta.com or ernestarugs.com. You represent and warrant that you own or control the account for any mobile phone number you provide to Ernesta. Message frequency varies. Message and data rates may apply.
By opting in to this service, you consent to receive mobile text alerts using an automatic telephone dialing system. Consent to receive marketing text messages is not required as a condition of purchasing any goods or services.
STOP Information
Text STOP to 96754 to stop receiving messages from Ernesta messages (you will receive a confirmation text).
HELP Information
For additional information, text HELP to 96754 or contact help@ernesta.com.
Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:
Hosting, technology and communication providers.
Security and fraud prevention consultants.
Analytics providers.
Support and customer service vendors.
Product fulfillment and delivery providers.
Payment processors.
Our payment processing partner Stripe, Inc. ("Stripe") collects your voluntarily-provided payment card information necessary to process your payment.
Please see Stripe's terms of service and privacy policy for information on its use and storage of your Personal Data.
Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:
Ad networks.
Marketing providers.
Analytics Partners. These parties provide analytics on web traffic or usage of the Services. They include:
Companies that track how users found or were referred to the Services.
Companies that track how users interact with the Services.
Business Partners. These parties partner with us in offering various services. They include:
Businesses that you have a relationship with.
Companies that we partner with to offer joint promotional offers or opportunities, such as campaigns or partnerships with other retailers.
Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services. They do this by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services' content for those who engage with our advertising. For example, Google LLC ("Google") uses cookies in connection with its Google Analytics services. Google's ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google's use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled "Information about Interest-Based Advertisements."
To explore what Cookie settings are available to you or to modify your preferences with respect to Cookies, you can access your Cookie management settings by clicking here next at . To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.
Information about Interest-Based Advertisements:We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to users who fit certain general profile categories or display certain preferences or behaviors ("Interest-Based Ads"). Information for Interest-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular users on the Services and/or services of third parties. Such information may be gathered through tracking users' activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a "web beacon") from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.We comply with the Digital Advertising Alliance ("DAA") Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative ("NAI"), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based a consumer's online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA's or NAI's consumer opt-out pages, which are located athttp://www.networkadvertising.org/choices/ or www.aboutads.info/choices.
Data SecurityWe seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the internet or storing data is completely secure.Data RetentionWe retain Personal Data about you for as long as you have an open account with us, as otherwise necessary to provide you with our Services or to perform our business or commercial purposes for collecting your Personal Data. When establishing a retention period for specific categories of data, we consider who we collected the data from, our need for the Personal Data, why we collected the Personal Data, and the sensitivity of the Personal Data. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.For example:We retain your profile information and credentials for as long as you have an account with us.
We retain your payment data for as long as we need to process your purchase or subscription.
We retain your device/IP data for as long as we need it to ensure that our systems are working appropriately, effectively and efficiently.
support@ernesta.com
privacy@ernesta.com
Attention: Legal Department, 322 8th Avenue, Suite 601, New York, NY 10001, United States