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Create your own sea-inspired escape with coastal rugs
Willow in Ocean
You don’t have to live by the ocean to bring a breezy, beachy atmosphere into your home. Whether you’re channeling modern California vibes or a throwback coastal aesthetic, this style has proven to be full of relaxed elegance. The key? A soft, nature-inspired color palette, thoughtfully selected textures and — of course — coastal rugs that set the tone for the whole space.
We know that a rug is an important consideration — it’s the starting point for your entire home’s look. So whether you're aiming to refresh one room or your whole house, we’re here to help you get that effortless coastal look with some of our favorite sea-inspired rugs and decorating tips.
The coastal color palette: light, airy and inspired by nature
Paula in Linen
The heart of coastal decorating lies in its colors with a palette rooted in nature — think sun, sand and sea.
Blues of all shades: Ocean blues, sky blues, deep navy and soft slate tones.
Light neutrals: Crisp white, warm ivory, sandy tan and chocolate brown (especially to complement wood flooring or furnishings).
Greens and seafoam: Light, misty greens evoke dune grass and tidepools, perfect for layering in softness with depth.
Pale gray: An underused yet incredibly versatile shade that echoes driftwood and weathered beach houses.
Blue is especially versatile. It plays well with a host of other colors, so don’t be afraid to experiment and add in pops that align with your personal style. Try pairing blue with muted blush, soft lavender or even a mustard for a more unexpected, elevated twist on the classic coastal palette. These subtle accent colors add warmth and personality while still keeping the overall look relaxed and cohesive.
The coastal materials: woven, weathered and wonderfully textured
Lily in Nutmeg
Texture is what brings the coastal look to life. Here, it’s all about layering materials that feel organic, tactile and elevated but laid back.
For rugs: Jute, sisal and seagrass are absolute go-tos. These natural fiber rugs are not only durable with expert soil hiding capabilities, they also effortlessly fit right into a coastal look. Flatweave rugs or lightly patterned knotted styles offer a clean, unfussy foundation that suits both modern and traditional coastal spaces. You can also incorporate soft, textural designs made from wool and cotton for added comfort and a more relaxed, layered look.
For furniture: Lightened-up woods, rattan, cane and raw or whitewashed finishes offer that sun-bleached vibe.
For the details: Woven baskets, rope accents and linen or cotton textiles add softness and dimension.
The key to keeping coastal decor elevated (and not kitschy!) is to take inspiration from the seaside, and to not recreate it so literally. Skip the anchors and seahorses and instead think natural textures, calm colors and pieces with more subtle nods to the trend.
Get the look: modern coastal vibes
If you love the relaxed refinement of a California coastal look, aim for fresh, airy designs that blend texture, light and laid-back elegance.
Elements of modern coastal decor
... Light washed hues like blues, whites and driftwood tones
... Slipcovered furnishings and natural fabric blends like linen and cotton
... Organic shapes and layered textures
... Woven pendant lighting
... Plants (real or faux) for a hint of vibrancy
... A layered rug look, with a jute style as the base and a patterned design on top
Modern coastal rugs
Zala Joy in Ocean
Zala Joy in Ocean
This beachy, handwoven rug offers a fresh take on stripes and subtle texture. It’s wool and cotton, casual but chic — perfect for creating that light and breezy base.
Miles in Mist
Great for indoor/outdoor spaces, this watercolor-inspired rug is made with soft, UV-safe yarns. A gorgeous option for patios, sunrooms or anywhere that needs an artistic coastal touch.
Get the look: the throwback coastal aesthetic
Prefer something more classic and traditional? Channel the timeless charm of this look — a little bit Nancy Meyers, a little bit Ralph Lauren and totally easy to make your own.
Elements of traditional coastal decor
... Blue walls, especially navy or muted blue-greens
... Tailored upholstery and structured furnishings
... Classic prints like florals and stripes
... Ginger jars and other blue and white chinoiserie designs
... Warm woods, brass finishes, bamboo details and shell motifs
... Books stacked on shelves and tables
... Cozy throws and a mix of throw pillows
Traditional coastal rugs
Paula in Ocean
Quentin in Flax
Made from 100% seagrass, this classic basketweave rug is durable and beautiful. It’s ideal for high-traffic areas like dining rooms and kitchens.
Paula in Ocean
A herringbone rug with a subtle blue ticking stripe — crafted from soft, durable wool. It feels timeless and fresh, a great bridge between tradition and modernity.
Our favorite coastal rugs for every room
Willow in Ocean
A modern chevron flatweave that’s as practical as it is pretty. Willow’s two-tone design combines a soft, touchable feel with serious durability — perfect for high-traffic areas indoors or out.
Where to use it: Patios, dining rooms or kitchens that need a pop of pattern without the fuss.
Darcy in Sky
A medium blue, micro-fishtail patterned rug made from a wool-polyester blend that’s soft and strong. Hand-loomed with subtly marled yarns, it fits easily into any coastal setting, whether modern or traditional.
Where to use it: Living rooms, bedrooms or home offices that need a preppy yet versatile rug.
Lily in Nutmeg
This hand-braided jute rug is simplicity at its finest. It’s natural, elegant and full of texture — perfect for layering or using solo for a minimalist coastal feel.
Where to use it: Entryways, dining rooms or any space where you want effortless charm.
Rory in Ocean
A slightly distressed, two-toned flatweave that gives rustic a refined update. Rory feels both crisp and casual, ideal for anchoring furniture in larger rooms.
Where to use it: Lounge spaces, large living rooms or casual bedrooms.
Archie in Sandcastle
Crafted from 100% sisal, this rug handles foot traffic like a pro, without trapping dust or allergens. Its diamond pattern gives it a traditional touch while still fitting into more modern spaces.
Where to use it: Entryways, hallways or under dining tables in need of subtle sophistication.
Hallie in Ocean
Hand-dyed wool with flecks of oceanic blue, Hallie brings in that relaxed coastal warmth with a shibori-inspired look. It's understated yet stunning.
Where to use it: Living rooms, reading nooks or as a statement runner in hallways.
Ready to dive in?
The beauty of coastal style is that it’s flexible: modern, traditional, casual, elegant. You get to decide how far to take the look, and our custom-sized rugs will help you bring your vision to life. With endless textures, colors and sizes to choose from, it’s easy to find the perfect rug for your living room, bedroom or anywhere you want to channel beach house beauty — no ocean required.